The practice and effects of corporate media relations in Chennai: Beyond just denials and evolving?

This study aims to research on the changing perception and importance attached to media relations by corporate houses and business journalists in India specifically Chennai - where traditionally media relations was never practiced professionally - where relations with the print or electronic media was limited to issuing denials and seeking distance (Sengupta, 2006), with the concept of a low-key profile.The study is based on in-depth interviews of communication managers of 13 orgnanisations and 10 journalists from print and television media.The findings could provide insights for academicians and researchers on the change in media relations practice and its effects on media reporting in emerging IT hubs in India and other similar regions in the world

The effectiveness of green campaign: No Plastic Bag campaign in Penang

No Plastic campaign is important in order to reduce the use of plastics that will lead to a greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents charge per plastics will be the charge for each plastic bag request by the consumer. The objective of this study is to identify the understanding and awareness level of consumer towards the campaign’s objective and to relate the consumers’ behaviour towards the campaign. The significance of this study is to determine the understanding of consumer towards green campaign. The method that will be using is target-sampling method targeted people who live in Penang Island, whereby the respondent will be selected based on the opportunity sampling method

Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education

Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify corporate identity and reputations of Universiti Utara Malaysia from its future prospective clients.Specifically, this research test the relationship between corporate identity and corporate reputation based on a Malaysian higher education sector.Further tests were conducted to identify which corporate identity component will be a significant predictor of corporate reputation.It reveals that there is significant positive relationship between corporate identity and corporate reputation

Chinese Muslim Women in the Virtual Community: Identity, Expression and Empowerment

The voiceless situation of Chinese Muslim women has not changed much from ancient China to modern China. However, the development of Information and Communication Technologies (ICTs) is helping to create the possibility for collective expression of Chinese Muslim women. This paper investigates how Chinese Muslim women empower their Muslim identities through their off-line lives and the online community. Keywords: Empowerment, Chinese Muslim women, Virtual Communit

Factors influencing the quality of e-Services on Hospital Information System (HIS) in Malaysia

This research explores the applicability of quality e-services (QES) in new media and looks at how facilities, promotion and IT knowledge influence the levels of QES in new media for four hospitals in Malaysia. Methodologically, it uses quantitative approaches.The research was conducted at the four government hospitals in Malaysia: Selayang's Hospital, Sultanah Bahiyah Hospital, Queen Elizabeth Hospital and Putrajaya Hospital.As for the main objective, the study showed that there is significant relationship between the antecedents’ factors of QES in new media.Furthermore, the element of facilities showed the most significant relationship for QES

Effects of TV crime shows on behavioural development of children

Television crime dramas and shows are very popular all over the world.This popularity is not bound to a certain age group, rather all the TV viewers like these shows very much.Like other countries, dozens of TV channels are telecasting these crime shows in Pakistan.Furthermore, few of the channels telecast crime shows at prime time which attests the popularity of such genre.Some of the media contents behave in morally disputed ways.The crime depictions as re-enactments of TV crime shows are questionable in the field of research signifying diverse cultural contexts.A large number of people are habitual to watch these shows, which may probably come out with negative behavioural outcomes.Especially the children who are at their behavioural developmental phase; are more susceptible to adopt negative behavioural leanings.In this research effort, introduction and detail of TV crime shows in Pakistan are provided, the literature concerning “media as risk factor” in children development is discussed, and relevant theories inferences are deliberated.it was found that media has powerful role in behaviour formulating of children and violence media portrayal (TV crime shows) may appear with grave concerns.Previous scientific literature was reviewed to find and discuss the problem in hand. In the research effort, the literature review provides research propositions to explore further dimensions to TV crime shows’ effects and possible negative or positive behavioural outcomes in children behaviour

Inclusive Events and People with Disabilities (PWDs)

Events are important in tourism as they can enhance the attraction of tourist destinations and enrich the experiences of tourists. Additionally, hosting events such as cultural celebrations and arts festivals can generate a positive impact, revitalise traditions and culture; enhance national pride; and develop a sense of belonging. In the context of tourism field, much research has shown there are some efforts to include people with disabilities (PWDs) into the society by encouraging social tourism and accessible tourism. However, in event management, there are limited studies which focus on the topics of inclusive events and PWDs especially in the context of Malaysia. Thus, the main aim of this paper is to explore on event managers perspective pertaining inclusive events and PWDs. This paper will emphasis at the possibilities for event managers to organise inclusive events. It will also focus on event managers’ awareness towards PWDs as their potential attendees. Apart from that, it is also aimed at assessing the impending barriers for the event managers in their intention to manage an inclusive event

The Utilization of New Media in Online Public Relations Activities in Public Universities

Online PR usage among organizations is growing tremendously. Organizations are now building and maintaining social media public pages to build relationships with the online audience and to enhance interest in their organizations. However, against this background the perceptions, practices and knowledge of online PR among Jordanian PR practitioners remain unclear and have not been widely studied qualitatively.Thus, this study will investigate the utilization of online PR using a sample of PR practitioners who have recently begun using social media in Jordanian public universities. Thus, using a qualitative approach, this study will seek an understanding of the concept of "online PR" by PR practitioners, investigate the utilization of online PR activities in Jordan, seek to gain an understanding of the antecedent factors influencing the practice of the online PR concept by practitioners in public universities and explore the level of ICT literacy among PR practitioners in public universities. This study however, will focus only on the 10 PR managers in 10 universitie

Antecedents of internal crisis communication and its consequences on employee performance

This article is taking a conceptual approach to establish the relationship between organizational culture, leadership and social media content on internal crisis communication its consequences on employee performance.The concept of internal crisis communication is relatively new, therefore this article will explore the stage of development of the construct and its contrast with other related concepts.Moreover, Complexity Theory will underpin the study to understand the consequences of minor signals that trigger Internal Crisis Communication. The paper finally offered a framework to guide public relations practitioners on the implications of Internal Crisis Communication on employee performance